Digitally-focused marketer specializing in goal-driven creative executions that deliver results. Skilled at partnering across marketing, sales, and product to align campaigns to customer behavior and enable a customer-centric approach to business. Savvy and insightful at designing programs for effective data capture and optimization. Proven success lead- ing marketing programs for both established and evolving technology, consumer, and education brands in US and global markets.
LUZ, Inc., San Francisco, CA 2015-2016
Created a customer-centric approach to marketing and sales by developing strategic assets such as competitor reviews, buyer profiles, and personas. Led the creation and execution of an annual marketing plan to support aggressive revenue growth in the life science industry by aligning inbound, outbound, and field activities to a shared content marketing calendar and campaign strategy. I evolved their brand and visual identity to strategically position their technology product together with their service offering.
Director, Marketing and Communications
The Lawrence Hall of Science, University of California, Berkeley, CA 2009-2015
Led marketing programs including advertising, public relations, and branding to support 20MM in income. I expanded the customer and donor base, more than doubled revenue per science center visitor, and grew corporate sponsorship by 68%.
Mccann Erickson, San Francisco, CA 2007-2009
Worked with US and international teams to develop online, print, search, streaming video and web advertising for North America, China, Russia, Korea, and Brazil. Engaged developer audience by extending 2.5 MM production budget to innovative media (Second Life events, user-generated content, in-game ad placement, etc.) and transitioning campaign landing environments from Adobe Flash to the Microsoft Silverlight platform.
Senior Account Manager
Gyro International, San Francisco, CA 2006-2007
Led the marketing strategy and execution for the NetApp account, the largest in the San Francisco office. Partnered with NetApp corporate marketing to build awareness, shift perceptions, and convert prospects to sales leads. Other clients included TiVo, Cisco, LeapFrog, and Logitech.
Vice-president, Creative Services
Bravo Marketing, San Francisco,CA 2003-2006
Worked with the corporate marketing and product marketing teams at technology and financial services companies such as Fidelity Ventures, PeopleSoft, Cisco, and start-ups. Provided marketing strategy, branding, identity design, print, web, and video.
Bachelor of Arts, Economics — University of New Mexico
Executive development seminars: Management, Leadership, Finance, Marketing— American Management Association